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The Crux of It is a Thought Leadership Agency

Challenge your audience

The Crux of It is a Thought Leadership Agency

Our brands challenge their customers to think. They want people to play with ideas. We deliver brand impact. We set conversations to build trust, awareness and open doors to opportunities.

Our Clients

What We Do

We create research, journalistic articles, blogs, graphics, social and other content. We deliver content campaigns that have impact on business-leader and consumer audiences.

 

All our work is co-created so our clients feel they have good input and ownership of new, exciting narratives. We challenge to get the best outcomes for the audience.

BRAND CATEGORY & WHITESPACE

Carve out your niche. Define your whitespace. Discover your thought-leadership category and build collateral around it.

Reports

Harness our in-depth research and insights to support your unique points of view. Show the market how they should listen.

WHITEPAPERS

Inform readers and frame yourself as a thought leader with insightful whitepapers written by industry experts and journalists.

JOURNALISTIC ARTICLES

True thought leaders highlight meaningful topics in their industry. Engage the market with your own hard hitting pieces written by our team of journalists, researchers and creatives.

RESEARCH & INFOGRAPHICS

Engaging, well-researched point of views are key to thought leadership. Establish your whitespace with our research and simple visualisations.

BLOGS & SOCIAL

It can be hard to find the time to create and schedule hard-hitting content, which is why we engage subject experts and do the heavy lifting to create optimised content that tells your unique story with a passion.

CXO DECKS

We know it can be hard to speak to CXOs. You need to grab attention and run with a strong narrative. Our decks fulfil the need for better corporate storytelling.

MESSAGING

In a market where everybody is shouting about how great they are, differentiate yourself with an impactful market message.

CAMPAIGN DELIVERY

Deliver seamless campaigns with impact that establish you as a thought leader.

Who are we?

We’re ex-business journalists and global marketing specialists.

 

We’ve curated audiences of millions of readers, written and edited for the New York Times, Bloomberg, the Financial Times, the Economist Group, the BBC and many more.

 

We enjoy creating brilliant engagement. We’re based in London, New York and Tokyo.

Why Thought Leadership?

Audience impact

 

Brand awareness

 

Industry leadership

 

CXO conversation starters

 

CXO participation

 

Brand category ownership

 

Global campaigns
Challenge your audience. Become the thought leader in your market.

THEY SAY

  • “The Crux Of It went straight to the heart of what mattered to our audience. They built brand positioning, campaign plans and content that delivered real brain impact on our audience. Through their campaigns, we opened doors to conversations we’d never have thought possible.”

    Bill Clee, CEO, Novacene

  • “The Crux of It has restored my faith that demand generating content can be genuinely interesting. More than that, they deliver insight that is truly surprising.”

    Harry Ronaldson, Director of Corporate Communications, TradeShift

Get In Touch


    Strategy Session

    Book A Free Strategy Call – We’ll help you shape a new thought leadership narrative to push your agenda and vision.

    Contact Us

    hello@cruxof.it
    +44 20 3475 4891
    167-169 Great Portland Street London, UK. W1W 5PF

     

    80 Broad Street, 5th Floor
    New York City, USA. NY 10004

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